ISSON Eyewear of Australia is now displayed at Carytown Optical in Richmond Virginia. Long recognized for innovative and directional sunglass frames for a discerning market, ISSON eyewear from Australia has created an indelible market niche with frames that strike just the right note of quirkiness combined with the unexpected, resulting in collections that are quintessentially avant garde. Australia’s avant-garde eyewear stay true to Isson’s overarching motto (borrowed from Napoleon Bonaparte) of ‘Imagination Rules The World’ and continue its ongoing themes of mixing function and form; kookiness and sophistication; and, experimentation and restraint. The result is a wonderfully varied mix of its trademark show-stopping, extravagant frames and more understated, classic designs.
Highly regarded by the international eyewear community, three distinct design concepts form the foundation of ISSON’s optical collections;
ISSON’s optical collection sees a character driven aesthetic that is largely inspired by contemporary European architecture and industrial design. Leading architectural proponents including Zahid Hadid, Achille Castglioni and Dietmar Rams, alongside the furniture designs of Franco Albini, remain favoured reference points and the convergence of their influence, alongside the particular properties of the various materials used in ISSON’s optical collection, result in eyewear designs that are as striking and playful as they are ‘intelligent’ and functional.
“This is a continual journey of playing with new shapes, forms and materials, the combination of which leads to a somewhat diverse range of styles. All their recent designs were hand sketched while listening to high energy ‘techno’ within the old world reading rooms of Sydney’s State Library”, says ISSON designer Catherine Federici. While form and function remain at the forefront of the ISSON design process, our desire to push the boundaries in terms of shape, co lour and texture have resulted in character defining designs which are as collectable as they are wearable. All ISSON frames are made from high quality materials including Italian acetate and Japanese steel, ensuring strength, durability and ultimately longevity.
By challenging expectations in eyewear design from the onset, ISSON continues to earn high praise and an increasingly global profile which now sees both their sunglass and optical collections available in over 26 countries, including the leading design capitals of Milan, Paris, Tokyo, London and New York.
Carytown Optical in Richmond now also accepts phone orders if items are not available from our online store. So call us and place your order and we will ship your eyewear directly to your doorstep. - Click here to visit our online store –