Dita Eyewear from USA

Carytown Optical is the Dita eyewear dealer in Richmond. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita was envisioned as an alternative to label branded eyewear. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style. Established 1995 in Los Angeles, CA, DITA is handmade in Japan by veteran craftsmen. Dita's design studio and world headquarters are located in Los Angeles, California. Dita's founders Jeff Solorio and John Juniper continue to provide the creative direction for the company and oversee all aspects of design and production. All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. Dita's quality and attention to detail to each frame is unmatched. Simply holding a pair of Dita's may hook you for life.

John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, filmmaking and design sparked the life-changing epiphany that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel. Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to our world.

There are no shortcuts to quality, so innovative designs, luxurious materials and old world craftsmanship are only the beginning. We manufacture in some of the world’s oldest and most respected factories dedicated exclusively to producing eyewear, including factories that have been owned by the same families for generations. Like samurai swordsmiths from a bygone era, artisans and Master Craftsmen with as many as 50 years dedicated to perfecting their crafts employ a costly and laborious combination of traditional and modern production techniques and technologies to transform the world’s finest metals and acetates into luxurious eyewear with a genuine DITA soul. Our word is our bond, so when the production process is completed we proudly print the word DITA on every frame as our ongoing pledge to innovative design, incomparable quality and passionate authenticity. Wear DITA once and you’ll wear DITA for life.

Purchasing Dita Eyewear from Carytown Optical, a trusted authorized Ditar, assures you the local walk in support for any adjustments, repairs or warranty issues which will all be happily handled for you.